Where Donations Go


You can count on United Way of Greater Kansas City (UWGKC) to be accountable for the dollars you entrust to us. We're very proud of our record of efficiency and strive to be completely transparent to the donors that place their confidence and hard-earned money in our care to use as effectively as possible in our community.

The Better Business Bureau recommends that a nonprofit spend at least 65% of its annual expenses on program activity, while the American Institute of Philanthropy sets its minimum standard at 60% of expenses. United Way of Greater Kansas City is proud that 90% of our overall budget goes to programs and services. Charity Navigator, the leading charitable review web site, gives UWGKC four stars, its highest rating. Copies of our IRS 990 forms are available by clicking here.Budget Graph

United Way of Greater Kansas City is a local organization, overseen by a Board of Trustees made up of local community leaders. It is these same volunteers, plus many others, who helped to create our strategic plan as well as our Community Impact Agenda. Volunteers also help determine how the dollars we raise each year are invested in accordance with that agenda. Here is an overview of UWGKC's 2012 budget:

Program Allocations and Grants (47%)

In 2012, United Way of Greater Kansas City is providing financial support to more than 300 programs through allocations and other grants in the following impact areas:

Ensuring children and youth attain their full potential.

People achieve financial independence and stability.

People and their neighborhoods are safe, healthy and thriving.

Program Services (13%)

Programs and services provided by United Way directly link people to assistance, volunteer opportunities, labor relations and planning. This includes United Way 2-1-1, an easy-to-remember central phone number connecting people to available community
resources and volunteer opportunities 24 hours a day, 365 days a year.

In addition, program services include community change strategies in each of our three impact areas, which are partnerships focused on making measurable improvement on specific community issues.

Donor Designations (18%)
Honoring donors' requests to direct their gifts to specific nonprofit agencies.

Combined Federal Campaign (12%)
Honoring federal employees' requests to direct their gifts to specific nonprofits through their workplace campaigns.

Fundraising and Administration (10%)
The utilization of thousands of volunteers results in minimizing staffing costs related to fundraising and administration, keeping overhead much lower than the national average for charities.

Our administrative costs include dues of 1% to United Way Worldwide, a national organization that functions much like a trade association, providing support to local United Ways. While UWGKC is locally governed, organized and operated, as a member of United Way Worldwide, we receive access to national advertising, research, staff training and other services.

*Based upon the 2012 United Way of Greater Kansas City budget