Tools for Your Campaign


Thank you for all you do on behalf of United Way! We hope you’ll find these resources valuable as you implement your workplace campaign.

Below are many resources, both links and downloadable files, to help you. If you have any questions about your workplace campaign, please contact your United Way representative or e-mail elisabethborg-bowman[@]

If you have questions about donor-directed gifts, please e-mail kimohare[@]


United Way Logos

The United Way logo can only be used by organizations running a workplace campaign. Click here to read the Brand Guidelines and access United Way logos.


Resources for Employee Campaign Managers

How to Use United Way Campaign Tools


Best Practices

How To Increase Participation & Gift Amounts

Leadership Giving Campaign

Campaign Meeting Sample Agenda

Campaign Events

Campaign Wrap-Up

Frequently Asked Questions


Campaign Logistics

Pledge Form (English)

Pledge Form (Spanish)

Fillable Pledge Form (English)

Donor Designation Policy


Sample Letters

Download documents that you can customize for your workplace.

CEO Endorsement Letter - (word)

CEO Leadership Event Invitation - (word)

Leadership Gift Thank You Note or E-Mail - (word)


For Distribution to Employees/Donors

United Way: Our Work Infographic

What Your Gift Provides Infographic

Return on Community Investment Infographic

Factoids Flyer

Circle of Caring Flyer

Leadership Brochure

Tocqueville Society Brochure

United Way 2-1-1 Flyer

Directory of Services Booklet

Caring Club Flyer

The Building Blocks for a Good Life Flyer

Education Overview Fact Sheet

Income Overview Fact Sheet

Health Overview Fact Sheet


For Campaign Promotion

Table Tent

Campaign Posters

Organized Labor Poster

Thermometer Poster

Jeans Day Sticker Template (for Avery labels 8163)

Candy Game

Thank You Message Ideas

U-Buck Graves

U-Buck Dujakovich

U-Buck Blank

United Way Community Impact Quiz



Also Online

Schedule displays or speakers for your employees or campaign volunteers.

Request a Speaker (online form)

Request a Display (online form)



Order United Way-branded products for your campaign or get a bid on your custom promotional items at the United Way Store.